Dignity Funerals
Dignity is a British company that has over 850 funeral homes in towns and cities across the UK. Dignity funeral directors have a rich heritage with the oldest Dignity funeral home established in 1812 and the majority of their businesses have been serving their local community for generations.
I helped develop the new brand identity and guidelines by creating icons, secondary colour palette, branch customer journey, marketing collateral, customer and internal campaigns, commissioned illustrations, as well as creating collateral for the existing brand. The new brand has been piloted in the North West and Wales West regions whilst the existing brand remains in all the other regions.
Dignity Funerals Marketing Team of the Year video at CIM awards