Dignity Plc

Dignity Plc are the UK leader in funeral related services. Parent company of Dignity Funerals, Simplicity Cremations and Crematoria Group. They own 820 funeral locations and operate 46 crematoria, and continue to have a strong market presence in pre-arranged funeral plans. 

I was tasked with creating a new brand identity for Dignity Plc to separate and distinguish it from its multiple company brands. The existing logo and brand identity was the same used for the old Dignity Funerals brand.

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